Salman Kureishi, Dubai, UAE
Google Shopping Ads & Merchant Center for Dubai E-Commerce
I'm Salman, founder of IBG Digital. I build and manage Google Merchant Center feeds and Shopping campaigns for e-commerce brands based in Dubai and across the GCC, treating the product feed itself as the campaign, not an afterthought bolted onto a Search account.
Shopping & feed results across Dubai's e-commerce brands
TL;DR: I build and manage Google Merchant Center feeds and Shopping campaigns for e-commerce brands in Dubai, including a 340% sales lift for a fine jewellery brand and a 210% lift for a desserts and gifting brand, both built on feeds structured around real product data rather than a generic catalogue export.
Google Shopping & Merchant Center services for Dubai e-commerce brands
Every engagement starts with the feed itself, then extends into five ongoing parts:
Merchant Center Feed Audits & Builds
A full review of product titles, images, identifiers and pricing against what Google's Shopping algorithm actually rewards, followed by a feed rebuilt product by product rather than dumped in bulk.
Shopping Campaign Structure
Campaigns split by price tier and category so budget concentrates on the products and price bands that actually sell, instead of one campaign spreading spend evenly across the whole catalogue.
Performance Max & Feed-Powered Campaigns
Feed-driven Performance Max campaigns layered on top of standard Shopping where the catalogue and conversion data support it.
Search Support for Category & Brand Terms
Search campaigns running alongside Shopping to catch category and brand-level searches the product feed alone won't surface.
Conversion Tracking & GA4 Reporting
Revenue and product-level conversion tracking through GA4, so reporting shows which SKUs are actually driving sales, not just which ones get impressions.
How a Shopping & Merchant Center rebuild works
Every catalogue moves through the same four stages, whether it has ten SKUs or ten thousand:
Audit
The feed gets checked against Google's own data requirements first, missing identifiers, mismatched pricing and thin titles are usually where Shopping performance quietly leaks.
Rebuild
Product data gets restructured by price tier, category and attribute, so campaigns can target specific segments of the catalogue instead of averaging across all of it.
Launch & test
New campaign groupings launch alongside the existing feed, tested against it so the account never loses whatever baseline sales it already had.
Report & optimize
Product-level reporting shows which SKUs and price tiers are actually converting, so budget and feed attention keep shifting toward them.
Why the product feed matters more than the campaign settings
Most Shopping accounts that underperform aren't broken at the campaign level, they're broken at the feed level. Titles copied straight from a supplier catalogue, missing brand or GTIN fields, and pricing that doesn't reflect real tiers all quietly cap how well Google can match a product to a search.
Building the feed around actual price tiers and product attributes, the way a buyer would filter a catalogue themselves, tends to move performance more than any bid strategy change. That was the core fix behind a Dubai jewellery brand's feed rebuild across price bands from roughly AED 1,000 to AED 4,000 and up.
Common Shopping Ads & Merchant Center mistakes in Dubai
- Uploading a raw supplier export as the feed instead of rewriting titles and attributes around how buyers actually search.
- Leaving GTIN, brand or category fields blank, which caps how well Google can match products to relevant searches.
- Running one Shopping campaign across the entire catalogue instead of splitting it by price tier or category.
- Letting product prices in the feed drift out of sync with the live website, which triggers disapprovals and shopper distrust.
- Ignoring the feed once it's live, when in practice it needs the same ongoing attention as any Search campaign.
What a Merchant Center rebuild found for a Dubai desserts & gifting brand
A desserts and gifting brand operating across Al Quoz, DIFC, Mirdif and Jumeirah since 2014 had two very different kinds of demand hitting the same feed: impulse craving orders and planned, occasion-based gifting. The fix split the strategy in two, Merchant Center feeds and offer campaigns built for the impulse side, and dedicated keyword and content work for the planned, gift-driven side.
Any brand selling both a spontaneous purchase and a planned, occasion-driven one through the same feed usually needs this same split before either side of the catalogue performs the way it should.
Why work with a Shopping Ads specialist instead of a large Dubai agency
A lot of Dubai agencies treat the Merchant Center feed as a technical setup task, handed off once and rarely revisited. The Shopping campaign gets attention, the feed underneath it doesn't, even though the feed is usually where the actual performance ceiling sits.
Working with me directly means the feed and the campaign are managed by the same person, so feed changes and campaign changes happen together instead of on separate schedules run by separate teams.
If your business needs broader creative and paid media support beyond Shopping, a full agency still has a role to play. If the Shopping account and feed specifically need fixing, a dedicated specialist usually gets there with fewer handoffs.
Who I work with: Dubai e-commerce brands selling online
Shopping and Merchant Center clients have included a fine jewellery brand selling engagement rings and lab-grown diamonds, and a desserts and gifting brand balancing impulse and planned orders across several Dubai neighborhoods. Both had physical or delivery-based operations but most of their buying decisions were being made online first.
Shopping & feed tracking stack for Dubai e-commerce
Every feed runs through Google Merchant Center with product-level conversion tracking tied back through GA4 and Google Tag Manager, so reporting can show revenue by SKU and price tier, not just by campaign.
Related services in Dubai, UAE
Straight answers to what people usually ask before running Google Shopping Ads in Dubai.
What's the difference between Google Shopping Ads and Google Merchant Center?
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Merchant Center is where your product catalogue lives, prices, images, availability and identifiers, and Shopping Ads is the campaign type that pulls from that feed to show your products in Google's search results and Shopping tab. A Shopping campaign is only as good as the feed behind it.
How much does Google Shopping Ads management cost in Dubai?
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There's no published standalone search volume for that exact term in this market, so I quote against catalogue size and feed complexity rather than a flat rate. A ten-SKU feed and a ten-thousand-SKU feed are genuinely different projects.
Do I need a large product catalogue for Shopping Ads to work in Dubai?
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No. What matters more is whether the feed is structured around real price tiers and product attributes buyers actually search for. A Dubai jewellery brand saw a 340% lift in sales across channels after its feed was rebuilt SKU by SKU across specific price bands, not by adding more products.
Why do my Shopping Ads keep getting disapproved in Merchant Center?
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Usually a mismatch between what's on the feed and what's on the landing page, missing identifiers like GTIN or brand, or pricing that doesn't match what a shopper sees when they click through. Most disapprovals are feed hygiene issues rather than policy violations.
Do Shopping Ads work for gifting and impulse-purchase brands, not just considered purchases?
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Yes. A Dubai desserts and gifting brand used Merchant Center feeds and offer campaigns for its impulse-order demand while separate content and keyword work covered planned, occasion-based gifting, and saw a 210% lift in sales across channels as a result.
Should Shopping Ads replace Search campaigns entirely for an e-commerce brand?
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Rarely. Shopping and Search tend to work best run together, Shopping for product-level intent and Search for broader category or brand terms the feed alone won't catch.
Can Google Shopping Ads help a brand expand beyond Dubai into other GCC markets?
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Yes, if the feed and shipping settings are built for it from the start. One Dubai-based dessert and gifting brand used its Shopping and Search foundation to expand into Sharjah, Abu Dhabi and Saudi Arabia.
Let's talk Shopping Ads in Dubai.
Based in Dubai, UAE.