Salman Kureishi · Dubai, UAE
Landing Page Optimization & CRO in Dubai, UAE
I'm Salman, founder of IBG Digital. When an ad account is already spending well but the page behind the click isn't pulling its weight, that's where I get involved: rebuilding pages, running structured tests, and closing the gap between a click and a completed form for brands across Dubai and Abu Dhabi.
TL;DR: Landing page and conversion work for brands in Dubai, Abu Dhabi and the GCC: pages rebuilt around a specific offer, split tests that isolate what actually matters, and audits that show where visitors are dropping off. The goal is more result from traffic already being paid for, not a bigger budget.
Landing page & CRO work for businesses in Dubai & Abu Dhabi
Five areas cover most of what this work involves:
Pages Built Around One Offer
Each campaign gets its own page, written to continue the exact conversation its ad started, rather than dropping a visitor onto something generic and hoping they find their way.
Conversion Audits
A page already collecting visits gets reviewed against the behavior data it's already generating, where people scroll to, where they abandon a form, not a generic checklist applied without looking at the numbers.
Split Testing
Controlled tests that isolate a single variable and hold everything else steady, so a result can be trusted rather than explained away.
Intent-Separated Pages
Where one audience is actually two different buyers in disguise, rent versus purchase, browse versus ready-now, building a page for each rather than asking one page to do both jobs badly.
Form & Checkout Flow Fixes
Cutting friction out of the last few steps before a submission, shorter fields, clearer progress, fewer moments where a visitor might reconsider.
How a landing page project actually runs
From first look to a page that's earned its keep
Four stages, repeated as often as the data calls for it:
Read the data
Before a word on the page changes, I look at what visitors already did there: where they scrolled to, where they left, which form fields actually got filled in.
Rank the fixes
Not every issue matters equally. Whatever is likely to move results most for the least design effort gets tackled first.
Run the test
A variant goes live alongside the original, and both keep running until there's enough traffic behind the gap to trust it.
Set the new baseline
Whichever version wins becomes the page going forward, and the next round of testing starts from there instead of the original.
Why a purpose-built page beats a homepage for paid traffic
A homepage answers to several audiences at once: new visitors, returning customers, job applicants, whoever else lands there. A page built for a single ad has none of those competing demands. It exists to confirm the one thing that specific click implied, nothing more.
That single-purpose focus is why a dedicated page so consistently outperforms sending paid traffic to a general site, and it matters more in Dubai than most markets, where a click on a competitive term can cost more than the page itself would take to build. See the PPC agency page → for how this fits the wider paid media picture.
What a page split actually changed for a UAE dealer network
A Caterpillar-authorized dealer network spanning Dubai, Abu Dhabi and Sharjah had one page trying to serve two entirely different buyers: a contractor wanting to rent equipment for a project, and one ready to purchase outright. Neither found what they needed quickly enough. Splitting the page into two, one built around rental intent, one around purchase intent, each carrying its own tracking, sat at the center of a rebuild that lifted genuine inquiries by 230%.
The same logic shows up at ecommerce scale too. A fine jewellery brand, Carat Craft, and a dessert company, Sugarmoo, posted sales gains of 340% and 210% respectively once their category pages stopped trying to speak to every shopper the same way.
What a real split test looks like, and when to bother
A proper test changes exactly one thing, a headline, a button color, a field removed from a form, and holds an unchanged version alongside it until the gap between the two stops looking like ordinary chance. That's the only honest way to know a change actually helped, rather than assuming it did because it looks better on screen.
Sites without much traffic rarely reach that kind of certainty within a useful timeframe. For those, it usually makes more sense to apply changes already proven elsewhere and make them bold enough to notice, instead of waiting months for a small tweak to prove itself one way or the other.
Habits that quietly cap conversion rate in Dubai
- Every paid click lands on the homepage by default. More than any other single habit, this caps how much a Dubai ad account can realistically return.
- Pages that take too long to appear. A visitor who clicked expecting an instant answer won't wait around, especially on a phone on a mobile connection.
- Forms asking for more than the offer justifies. Every field beyond what's genuinely needed gives someone one more reason to close the tab.
- Two or three buttons competing for attention. Each one pulls focus away from the others instead of pointing toward a single decision.
- Calling a test result final after a handful of visits. Small samples produce noise that looks like a pattern, and acting on it wastes the next batch of traffic too.
What runs behind the pages
Pages get built in tools made for campaign work rather than bolted onto a general CMS, with GA4 and behavior-tracking tools layered on so a test measures what visitors actually did, not just whether they eventually converted.
Related services in Dubai, UAE
Questions that tend to come up before a CRO project starts in Dubai.
What is CRO, in plain terms?
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Treating a landing page as something to keep improving rather than a one-time publish. Every proposed change, a shorter form, a different headline, gets judged against real visitor behavior instead of a guess about what looks better.
My homepage already ranks well. Why not just send paid clicks there?
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A homepage has to answer to every kind of visitor at once, which means it answers none of them quickly. Someone who clicked a specific ad wants that exact offer confirmed within seconds, not a menu of everything the business does.
Which page elements actually change conversion rate?
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In practice: how fast the offer is understood, how long the form is, how quickly the page loads on a phone, whether there's one obvious next step or several competing ones, and whether real proof (reviews, past client logos) sits near the point of decision.
How do you actually run a split test?
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One variable changes at a time, a headline, a button color, a field removed from a form, and traffic gets divided evenly between the original and the variant until the gap between them is too large to be random chance.
My site doesn't get huge traffic. Is testing still worth it?
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Formal split testing needs volume to reach a trustworthy result quickly. Without that volume, it's usually smarter to apply changes already proven to work elsewhere and make them bold enough to notice, rather than testing small tweaks that would take months to read clearly.
What does landing page work like this typically cost in Dubai?
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It depends on whether it's a new page built from nothing, an audit of a page already collecting data, or an ongoing testing program. Most projects start with a look at the existing page and its numbers before anything gets quoted.
Can this improve results without a bigger ad budget?
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That's the entire point of it. Taking a page from converting 2% of visitors to 4% doubles what the same spend produces, no extra clicks purchased, which matters more in Dubai than most markets given how much a single click already costs here.
Do you only fix existing pages, or build new ones too?
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Both. A new campaign usually needs a page built around its specific offer from the start. A page that already has traffic and data behind it gets reviewed and rebuilt based on what that data actually shows, not assumptions.
Let's raise your conversion rate.
Based in Dubai, UAE.