Thought Leadership
Notes on SEO, GEO and AI search, from someone running the campaigns.
This is where I'll be writing about search engine optimization, generative engine optimization and how AI search is changing buyer behavior, based on the client work and the live GEO pilot I'm running rather than general industry commentary.
Scoring Content for AI Citability: What 35 Pages and 20 Posts Told Me
September 24, 2026 · 12 min readI wired a judgment model into my GEO work instead of asking a chatbot for opinions, and scored 35 pages and 20 social posts for a Fortune 500 manufacturer. What it found, what it cost, and the one architecture mistake that changed the answers.
Read the essay →The Mushroom Problem: Why Global AI Search Programs Measure the Wrong Market
September 13, 2026 · 17 min readGlobal enterprises are running AI search visibility programs that measure a market they have assumed rather than a market they have observed. Four failures that show up in almost every multi-market program, and the method that catches them before the budget is spent.
Read the essay →More essays are being written now, drawing on 11+ years of SEO and performance marketing work across Dubai and the GCC and the GEO pilot currently running for a Fortune 500 manufacturer in North America, so each piece has something real behind it rather than a rehash of what's already been said elsewhere.
If you want to be pointed to new writing as it goes up, or you'd rather just ask a question directly, get in touch and I'll follow up once there's something worth reading.
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Based in Dubai, UAE.