Salman Kureishi, Dubai, UAE
PPC Agency Alternative for Dubai & Abu Dhabi
I'm Salman, founder of IBG Digital. Instead of a large PPC agency with separate teams per platform, I run Google Ads, Meta Ads and Shopping as one connected account for brands across Dubai, Abu Dhabi and the GCC, so budget decisions are made with the whole picture in front of me, not one channel at a time.
Paid media results across Dubai & the GCC
TL;DR: I run PPC accounts for Dubai and GCC brands across Google Ads, Meta Ads and Shopping as one connected practice rather than a large agency with separate specialists per platform. Recent results include a 340% sales lift for a Dubai jewellery brand and AED 1M+ in high-ticket B2B business closed for another client, all managed directly by me.
PPC services for businesses in Dubai & Abu Dhabi
Every account starts with an audit across every active channel, then settles into five ongoing parts:
Cross-Channel Paid Search Audits
A single audit covering Google, Meta and Shopping together, so overlapping audiences and duplicated spend across platforms get caught before a new budget is set.
Google Ads Management
Search, Shopping and Display campaigns structured around what actually converts, not a single broad account trying to cover everything.
Meta Ads Management
Facebook and Instagram campaigns run with shared creative testing and audience data alongside the Google account, rather than as an isolated channel.
Shopping & Feed Campaigns
Merchant Center feeds built product by product for brands selling online, so paid Shopping listings and Search intent work off the same catalogue logic.
Unified Conversion Tracking & Reporting
One conversion tracking setup across every platform through GA4 and Google Tag Manager, so budget decisions are made against one true set of numbers instead of three separate dashboards that don't agree.
How a cross-channel PPC account works: audit to scale
Every engagement moves through the same four stages, across every platform at once:
Audit
Every active channel gets reviewed together, structure, tracking, audience overlap and wasted spend, before any single platform gets touched in isolation.
Rebuild
Budget gets reallocated across channels based on what the combined data shows is actually converting, not on which platform historically got the bigger share.
Launch & test
New campaigns and creative launch on the channels with the clearest upside first, tested against the existing baseline rather than replacing it outright.
Report & optimize
One weekly report across every channel, so budget keeps moving toward whichever platform is producing revenue that week, not whichever platform is easiest to report on.
Choosing the right paid channel mix for Dubai's market
Most brands in Dubai don't have a channel problem, they have a channel allocation problem. Google Search earns its budget on high-intent terms even at a steep cost per click, Shopping earns its place for anyone with a real product catalogue and a price tag worth showing, and Meta tends to do its best work on retargeting and visually led discovery rather than cold high-intent capture.
Running all three through one account means the budget can shift toward whichever channel is actually converting that month, instead of staying locked into whatever split was decided when the account first launched.
Common PPC mistakes costing Dubai businesses money
- Running Google, Meta and Shopping as three unconnected accounts with three unconnected budgets that never get compared against each other.
- Letting overlapping retargeting audiences bid against themselves across platforms, quietly inflating cost per acquisition.
- Reporting each channel's own metrics separately instead of one shared view of revenue by channel.
- Locking a budget split in place at launch and never revisiting it as one channel starts outperforming another.
- Treating Shopping as a set-and-forget feed instead of a catalogue that needs the same ongoing attention as a Search campaign.
What a cross-channel PPC rebuild found for a Dubai jewellery brand
A fine jewellery brand with a store in Ibn Battuta Mall was losing sales to the fact that most buyers research engagement rings and lab-grown diamonds online long before ever visiting in person. The fix was a Google Merchant Center feed built SKU by SKU across price tiers from around AED 1,000 to AED 4,000 and up, paired with content addressing IGI certification and lab-grown diamonds directly, so Shopping and Search worked off the same product logic.
Any brand selling a considered purchase online, where research happens well before the store visit, usually has the same opportunity sitting in an under-built Shopping feed.
Why work with a PPC consultant instead of a large Dubai agency
Dubai has no shortage of large PPC agencies, many with fifty-plus person teams, long client lists and award pages to match. What that size often means in practice is a separate specialist per platform, each reporting up through their own account manager, with nobody holding the full cross-channel picture.
Work with me directly and one person holds that picture: the Google account, the Meta account and the Shopping feed all sit in view of the same person making budget calls.
If you need creative production, PR and paid media under one roof, a full agency still makes sense. If what you need is someone accountable for the whole paid media budget, a dedicated consultant usually gets there with less overhead.
Who I work with: Dubai & GCC brands running paid media
Recent PPC clients span a fine jewellery e-commerce brand, a desserts and gifting brand with several Dubai locations, a B2B contract furniture company serving enterprise clients, and a UK-based immigration compliance service running Google and Meta together. Most come in already running paid ads in some form, looking for someone to make the channels work as one account rather than three.
PPC tracking & reporting stack for Dubai brands
Every account runs on one shared measurement setup: GA4 and Google Tag Manager for conversion tracking, Google Merchant Center for any Shopping feed, and the Meta Pixel and Conversions API kept in sync with the same conversion events so channel comparisons are actually apples to apples.
Related services in Dubai, UAE
Straight answers to what people usually ask before hiring a PPC agency or consultant in Dubai.
What does a PPC agency in Dubai actually manage?
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PPC covers any advertising you pay for per click: Google Search and Shopping, Meta's Facebook and Instagram campaigns, and often YouTube and Local Services Ads too. I manage these as one connected account rather than separate silos with separate budgets.
How much do PPC agencies charge in Dubai?
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Fees are usually tied to ad spend and account complexity rather than a flat rate. Dubai's paid search market is genuinely expensive, the keyword "ppc agency dubai" itself carries a cost per click above $12, so quotes reflect that reality rather than a one-size number.
Which PPC agency is best in Dubai?
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I can't speak for other agencies, but I can tell you what to check: ask who is actually inside the ad account day to day, not just who signs the reports. A lot of Dubai's larger agencies route that work through junior staff several steps removed from the account owner.
Is it better to hire one PPC consultant or a full agency for multiple channels?
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It depends on whether you want channels managed together or separately. Running Google, Meta and Shopping through one person means budget decisions get made with the full picture in view, which is usually the biggest efficiency gain over channels being managed by different specialists who don't talk to each other.
Do you manage PPC for e-commerce brands as well as service businesses?
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Yes. Recent PPC work spans a fine jewellery e-commerce brand, a dessert and gifting brand, a B2B contract furniture company and a UK immigration compliance service, across Google, Meta and Shopping.
What results have you delivered running PPC accounts?
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A Dubai fine jewellery brand saw a 340% lift in sales across channels in 12 months after a Shopping and Search rebuild, and a B2B contract furniture company closed over AED 1M in high-ticket business within 12 months with paid retargeting supporting the sales cycle.
How long does a PPC agency relationship usually run in Dubai?
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Most of my paid media clients stay on an ongoing monthly basis rather than a fixed-term project, since PPC accounts need continuous testing and budget reallocation to keep performing as competition and CPCs shift.
Let's talk PPC in Dubai.
Based in Dubai, UAE.