Salman Kureishi · Dubai, UAE
White Label Marketing Partner for Agencies
I'm Salman, founder of IBG Digital. Agencies bring me in to quietly handle SEO, GEO and paid media execution that clients never trace back to me, only to your team's name on every deliverable.
TL;DR: A backend execution partner for agencies, SEO, GEO and paid media, run through IBG Digital and delivered under your agency's name and reporting alone. Nothing about the arrangement is visible to your client unless you decide otherwise.
What agencies typically hand off through this arrangement
Four areas cover most of what moves through this partnership:
SEO Execution
Technical fixes, on-page work and content, packaged as recommendations and reports carrying only your agency's name, for client accounts you don't currently have SEO headcount to cover.
GEO & AI-Search Visibility
Work informed directly by a live generative-engine optimization pilot I run for a Fortune 500 manufacturer, a specialty most agencies in this market simply haven't staffed for yet.
Paid Media Management
Google and Meta campaign builds and optimization, run inside the client's own ad accounts, surfacing only through your agency's dashboards and account manager.
Client-Ready Reporting
Numbers connected to actual pipeline rather than a generic export, built into your agency's own report template rather than handed over with someone else's branding still attached.
What happens after an agency decides to bring me in
Four steps, whether it's a single project or an ongoing account:
Define what stays hidden
We agree upfront exactly what the client will and won't see, and what stays entirely on the backend.
Paper the relationship
An NDA gets signed and reporting templates get matched to your branding before any account access is shared.
Do the work quietly
Campaigns, SEO and GEO structure get built inside the client's actual accounts, with your agency the only name attached anywhere.
Hand back results, branded
Reporting arrives ready to forward as-is, or slotted directly into whatever cadence you already run for the client.
Staying invisible to the client is the whole point
Nothing client-facing carries my name at any point. Reports, dashboards and any message that reaches the client go out under your identity, and I don't sit in on client calls unless you specifically want me on one, introduced as part of your own team. That protection starts with the very first scoping conversation, well before any account access changes hands.
This kind of arrangement is already common quietly across Dubai's marketing scene. A number of local agencies market SEO and AI-search services under their own banner while bringing in outside specialists for whatever they haven't built in-house yet, GEO in particular, since it's new enough that few teams have hired for it directly. Done properly, the work should feel to the client exactly like something produced inside your own building, because functionally, it is.
Which agencies get the most out of this
- Teams busier than their hiring pipeline can keep up with. Extra capacity arrives without the months it takes to source, interview and onboard a permanent hire.
- Agencies with no dedicated GEO or AI-search person yet. This is precisely where most Dubai agencies are thinnest right now, and where bringing in a specialist shows up fastest in results.
- Agencies wanting GCC-specific execution without building it themselves. Access to work across nine documented client engagements in this region, without the cost of hiring and training for it internally.
- Not a fit: agencies wanting the client relationship itself outsourced. Account ownership and the client relationship stay with you here. A different kind of hire entirely handles that, if that's what's actually needed.
How the commercial side of this typically gets structured
Two models cover most arrangements. Single deliverables, an audit, a GEO readiness check, a campaign build, get a flat fee. Accounts under continuous management get a monthly wholesale rate, always set below your own client billing so there's genuine margin sitting with your agency.
There's no required minimum spend to start. I run something structurally close to this myself, holding a partner seat in a Florida-based competitive intelligence practice built on exactly this kind of arrangement, doing competitive analysis and Google SGE positioning work for that firm's own clients. Most agency partnerships here begin with one deliverable, just to see how the working relationship feels before anyone commits to something ongoing.
Related pages
Questions agencies tend to ask before starting a white label arrangement.
In simple terms, how does white label execution actually work?
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I sit behind your account team doing the actual work, SEO, GEO, paid campaign builds, while every deliverable, email and report carries only your agency's name. The client relationship stays entirely yours; I'm invisible from their side of it.
Is there a real risk of a client discovering this arrangement?
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Not through anything on my end. Dashboards, reports and client emails are built in your templates before they ever leave my hands, and I stay off client calls entirely unless you specifically ask me onto one under your team's banner.
What can an agency actually hand off under this arrangement?
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Technical, on-page and content SEO, GEO and AI-search visibility work, Google and Meta Ads management, and GA4 and conversion tracking builds, run through IBG Digital directly, just carrying your name instead of mine on the way out the door.
How is this better than just hiring a freelancer off a marketplace?
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A marketplace freelancer usually needs a fresh brief and close supervision every time. This is meant to plug into your existing reporting rhythm with minimal re-explaining, backed by a GEO specialty most local agencies haven't built yet and over a decade running an independent GCC practice.
How does pricing typically work on a white label engagement?
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Either a flat rate per deliverable, an audit, a tracking build, a campaign setup, or a standing monthly rate for accounts under ongoing management, always set below what you'd invoice the client so the margin sits with your agency.
Do you take on agencies based outside the UAE?
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Yes, the work happens remotely by design, so location isn't a barrier. UAE and broader GCC accounts simply benefit most from the regional knowledge already built up over years of local client work.
Does starting this partnership require signing up for a big retainer right away?
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No. Plenty of agencies start with a single project, an audit, a GEO readiness check, before deciding whether an ongoing arrangement makes sense for both sides.
What if a client eventually asks to talk to whoever's actually doing the work?
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You decide, not me. Some agencies keep this fully behind the curtain forever. Others occasionally loop me into a specific call under their own branding, similar to how a competitive intelligence partnership I hold with a Florida firm is structured. Either way, the client relationship and what they see stays entirely under your control.
Ready to bring in a specialist behind the scenes?
Based in Dubai, UAE · Remote worldwide.